Seattle, WA -- (SBWIRE) -- 11/15/2019 -- Ceramic decal is an advanced technique that is used to decorate stoneware, porcelain, and a glass of various materials. This process is also known as indirect printing or transfer of images to the ware. Decals offer flexible application which enables their application across decoration of irregular surfaces, which is difficult in indirect printing such as convex and concave pieces.
Market Dynamics
Ceramic decals offer various advantages such as cost-effective solutions as compared to other decorating methods such as slip decorating techniques, as they require less set up time, less labor-intensive, less clean up and others, which is expected to fuel the market growth. Moreover, the booming ceramic industry is one of the major factors fueling the growth of the market. According to the Bangladesh Investment Development Authority (BIDA), the ceramic industry is valued more than US$ 10 billion worldwide.
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Besides, expanding construction industry along with rising government initiatives in terms of spending on infrastructural activities is further projected to fuel the market growth. According to the Government of the United Kingdom (Her Majesty's Government), the construction market is projected to witness the growth of over 70% by 2025, worldwide.
According to the India Brand Equity Foundation (IBEF), the government of India is focused on the growth of the infrastructure sector and allocated US$ 92.22 billion for the infrastructure sector. Also, companies in India and Malaysia signed deals for infrastructure projects to be implemented in India.
However, ceramic materials can crack easily when hit with heavy items, which is expected to hamper the market growth.
Market Trends
Among applications, the ceramic tiles segment is expected to witness significant growth in the near future, and this can be attributed to rising demand from the construction industry, which aids the growth of the construction industry. According to the Office for National Statistics, the overall value of new work construction was US$ 116,215.7 million in 2016.
Among product types, the digital ceramic decal segment is expected to witness significant growth in the global ceramic decal market, due to its advantages such as fast process and short runs at a relatively low cost as compared to other products.
Key manufacturers are focused on launching new products and expanding their product portfolio to meet rising consumer demand. For instance, in September 2012, Xaar Plc. launched Xaar 1001 GS12 tile printers, designed to meet a specific requirement in the ceramic sector.
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Also, Digital Ceramic Systems Ltd. launched ceramic color technology in September 2017, for high firing temperatures of nearly 1300C. High-temperature firing ensures durability and excellent wear-resistance making custom decorated.
Market Outlook
Europe holds a significant position in the global ceramic decal market growth, and this can be attributed to the growing demand for dinnerware, resulting in the positive growth of ceramic imports in this region. According to the Center for the Promotion of Imports (CBI), the Ministry of Foreign Affairs, the dinnerware production in Europe was valued at US$ 1.87 billion in 2014, with an average annual growth rate of 2.4% during 2010 - 2014 and accounted import value for US$ 2.11 billion in 2014.
The Asia Pacific is projected to be the fastest-growing region in the global ceramic decal market over the forecast period, owing to growing construction activities in this region. According to India Brand Equity Foundation (IBEF), the construction industry in India is expected to become the third-largest construction market by 2025, in the world and accounted for the growth of 5.9% during 2012 - 2013. Furthermore, Asia Pacific is one of the largest regions in consumption and the production of ceramic tile, which in turn driving the growth of the ceramic decal market. According to the Indian Council of Ceramic Tiles and Sanitaryware, India ranked third in terms of ceramic tiles production in the world and the overall production of 12 billion square meters in 2015.
Key Players
Some of the leading players operating in the global ceramic decal market include Stechcol Ceramic Crafts Development (Shenzhen) Co., Ltd, Bailey Decal Limited, Leipold International GmbH, Tullis Russell Group Ltd, Bel Inc., Design Point Decal, Inc., and others.
Ceramic Decal Market
Based on product type, the ceramic decal market is segmented into:
- Silkscreen
- Digital
- Others
Based on the application method, the ceramic decal market is segmented into:
- Water-based
- Direct
- Indirect
Based on application, the ceramic decal market is segmented into:
- Tableware
- Sanitary Ware
- Ceramic Tiles
- Others
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