Boston, MA -- (SBWIRE) -- 05/13/2014 -- 2013 saw a continued trend towards soft spreadable cheeses and more international-style soft cheeses. These types of cheeses are consumed more when entertaining or for light snacking, as opposed to hard cheeses, which are generally used for lunchtime sandwiches or in main meal cooking. As a result of the trend towards snacking, Fonterra Brands (NZ) Ltd introduced a range of hard cheese snack varieties such as Mainland Sticks and Mainland Cheese & Crackers in 2013.

Euromonitor International's Cheese in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Cheese market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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