Boston, MA -- (SBWIRE) -- 07/11/2014 -- Sales promotion of 3-packs for NIS10.00 or NIS12.00 are gaining popularity due to the price sensitivity of consumers. For example, Mars and Snickers snacks are typically sold in Mega and Shufersal retailers in a "three for NIS10.00" promotion, instead of NIS7.00 per unit, and 100g chocolate tablets are likewise offered in 6-packs. It can also be noted that there is low loyalty to chocolate brands, making price the primary discriminator.

Competitive Landscape

Strauss Group Ltd continued to lead the category at the end of the review period with a 51% value share, thanks to its Elite brand, and especially its Elite Cow line. In 2012 and 2013 Strauss invested in strengthening the Elite Cow line by launching new products and refreshing its packaging. The Elite brand has existed since the 1950s, since when the packaging of the Elite Cow line has barely changed. It is most closely associated with domestic chocolate manufacturing, and thus bears nostalgic sentiments.

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Industry Prospects

Price sensitivity is expected to continue, and therefore sales promotion of 3-packs for NIS10.00 or NIS12.00 are planned to continue due to their appeal, especially compared with single-unit chocolate products. As a result, growth in chocolate volume is expected in coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate Confectionery industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate Confectionery industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate Confectionery in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Chocolate Confectionery in Israel?
- What are the major brands in Israel?
- What are market opportunities for health and wellness minded dark chocolate?
- What are market opportunities for ethically sourced chocolate?
- How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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