Boston, MA -- (ReleaseWire) -- 07/09/2014 -- Despite the growth in tourism, which was expected to boost sales of cider in 2013, this did not happen, simply because the northern Europeans who visited Greece this year, and who are the key consumer base for cider, opted mostly for all-inclusive holiday packages, and therefore they did not contribute much to the region's economy.
Athenian Brewery led cider/perry with a 48% volume share in 2013. The company has the distribution of the Strongbow brand in Greece, and benefits from having a strong distribution network. Mythos Brewery, with the Magners and Somersby brands, ranked second with a volume share of 28% in 2013.
A lack of awareness amongst Greek consumers, and the fact that no player plans to proceed with the necessary marketing activities to initiate a trend for cider in Greece, are the two main obstacles to cider increasing its penetration.
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The Cider/Perry in Greece market research report includes:
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- Production, imports by origin, exports by destination
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Our market research reports answer questions such as:
- What is the market size of Cider/Perry in Greece?
- What are the major brands in Greece?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?
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