Toronto, ON -- (ReleaseWire) -- 02/06/2014 -- Clicksor.com Inc., an online contextual advertising network that serves over 2 billion impressions monthly, announced today a partnership with Adometry to find the solution for the company to eliminate click fraud; one of the biggest scams in the online advertising industry.
By implementing Adometry's Click Forensics, Clicksor is able to utilize Click Forensics' click traffic quality management solution that detects any suspicious activities by using a predictive click quality scoring engine to detect click frauds. This provides Clicksor with a score on the traffic they send through Click Forensics to evaluate the quality of each visit. The outcome from this process helps Clicksor reject unwanted CPC, CPM, CPV, and/or CPI traffic to maintain the high standard of inventory within the Clicksor ad network.
John Brown, GM, Click Forensics by Adometry, said, “Our Click Forensics product provides the most advanced click fraud detection engine in the market and is trained on a massive, real-world data set consisting of billions of paid clicks from hundreds of advertisers, publishers, and ad networks. We fully support YesUp in taking this proactive step to help protect clients from invalid traffic sources.”
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures, and Stanford University. For more information, visit www.adometry.com.
Adometry and Click Forensics are registered trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
About Clicksor.com Inc.
Clicksor is a sister company of YesUp Ecommerce Solutions Inc and specializes in providing online advertising solutions to marketers around the world. YesUp was founded in 1999 and incorporated in 2001 under the name YesUp Ecommerce Solutions Inc. headquartered in Toronto, Canada. YesUp delivers e-commerce solutions to its clients in the areas of high quality design, programming, technical expertise and marketing innovation.
To learn more about Clicksor, please visit http://www.clicksor.com.