Boston, MA -- (ReleaseWire) -- 06/12/2014 -- With the coffee drinking culture flourishing in Taiwan over the review period, in 2013 consumers are now becoming more sophisticated in taste, on the lookout for novelty coffee products. Coffee players now look for that creative edge in an increasingly competitive environment. Taiwanese cafes are introducing new flavours and coffee combinations from various sources, such as coffee and ginger, coffee with red bean, with strawberry or other fruits.
Nestle led Taiwanese coffee in 2013, with a 17% retail value share. Nescafe Dolce Gusto's good performance in its coffee pod sales moderated the general decline in popularity of instant coffee, which affected the company's instant coffee sales. Nescafe covers both standard and premium ranges of instant coffee sales in Taiwan, which continues to maintain a substantial shelf space in retail shops and brand loyalty remains amongst older customers. Additionally, Nespresso coffee pod sales declined due to the rise of cheaper coffee pod options from players such as Caffe Tiziano.
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Coffee sales are expected to grow at a CAGR of 2% in total volume terms over the forecast period. A more competitive environment would likely stimulate innovation from coffee players, leading to a boost in consumer interest.
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The Coffee in Taiwan market research report includes:
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