After 25 years of operating as Computer Applications Development (“CAD”), the North Hollywood, CA-based media software company behind ITVR and MediaRights is rebranding as MediaLogiq Systems.
North Hollywood, CA -- (SBWIRE) -- 09/16/2014 -- The rebrand includes a new logo, tagline and website designed to highlight the cloud application vendor’s fresh corporate identity and reinforce its status as a leading SaaS provider to the entertainment industry.
“With over a quarter-century history of developing, implementing and supporting systems for a single industry, we feel that we now have a unique opportunity to adopt a strong name that more clearly communicates who we are and what we offer. Our decision to change our corporate identity reflects our renewed commitment to providing targeted solutions for the entertainment industry while fortifying our position in the marketplace. Above all, the name MediaLogiq Systems more precisely conveys who we are: a world-class, technologically-advanced software company with logical, powerful applications for rights management and audience analytics,” the company said in a statement.
Medialogiq’s portfolio of web-based applications for the entertainment industry includes ITVR, a multi-country, TV audience analytics platform combining TAM data with cross-market program identification and research, as well as MediaRights, an enterprise rights management software handling program catalogs, rights-in, availabilities, licensing, payment terms and invoicing.
“While our name and logo have changed, the ownership and management of the company remain the same, as does our long heritage of providing robust and intuitive software to the media industry’s most successful organizations.”
MediaLogiq Systems’ new website at http://www.medialogiq.com is under development and will go live ahead of MIPCOM, where the company’s representatives will be on-hand to showcase its software to international content creators and distributors.