Naperville, IL -- (SBWIRE) -- 06/27/2014 -- Reportstack, provider of premium market research reports announces the addition of Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market market report to its offering Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
Consumers are looking for fun and enjoyment from their Ice Cream consumption to indulge and create personal space
The UK has the second highest per capita volume consumption among major markets
Women marginally over-consume Ice Cream compared to UK men
Ice Creams are consumed at a lighter frequency by UK Consumers
Ice Cream consumption will continue to be driven by the Fun & Enjoyment trend
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the UK Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 20082018 for the UK and nine other countries to give a global context
The degree of influence that the 20 key consumer trends identified by have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future
Examples of international and UK-specific product innovation targeting key consumer needs
ReasonsToBuy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Companies Mentioned
Asda, Ben and Jerry's, Bulla Dairy Foods, Cadbury, Frank's, General Mills, Haagen-Dazs, Kelly's, Magnolia Ice Cream, Nestle, RandR Ice Cream, Simply Ice Cream, Swedish Glace, Tesco, Unilever, Wall's, Weight Watchers
To view the table of contents for this market research report please visit
http://www.reportstack.com/product/158793/consumer-trends-analysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-uk-ice-cream-market.html
Contact:
Roger Campbell
contactus@reportstack.com
Naperville
Illinois
United States
Ph: 888-789-6604