Boston, MA -- (ReleaseWire) -- 06/16/2012 -- Marketers in the Bakery & Cereals market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cereals and Bread products are considered staple foods and therefore recession has not affected their consumption pattern much. On the other hand Bakery products such as Cakes and Cookies are not considered essential items so consumption patterns have been comparatively affected.
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What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Not only do a large proportion of US consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
The majority of the retail share by value of the Bakery & Cereals market in the UK is dominated by just two retailers. The remainder of the market is fragmented. This gives producers average bargaining power when dealing with retailers.
Companies Mentioned in this Report: Safeway, Wal-Mart, Publix, Kroger, Costco, Ahold, C&S Wholesale Grocers, Costco, Kroger, Publix, Safeway, Wal-Mart
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