New Market Study Published: Men's Outerwear in Poland
Men's outerwear saw a moderate growth in volume terms in 2011, increasing by 2%. Growth in current value terms was higher, reaching 3%, due to the VAT rise at the beginning of the year, and inflation, which directly affected unit prices. Rising prices of men's outerwear and stagnant purchasing power forced consumers to opt for lower-end brands, and internet retailing as a distribution channel for branded clothing with attractive prices.
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