New Market Study Published: Debit Cards in the United Arab Emirates
Banks focused on encouraging consumers to use financial cards more frequently towards the end of the review period, as they sought to combat an ingrained preference for cash among consumers. This resulted in increasingly attractive rewards programmes for cardholders. However, these were mainly confined to credit cards at the end of the review period, with debit card reward programmes remaining underdeveloped. Consequently, many consumers opted to use their credit cards rather than debit cards
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