Laundry Care in Ireland - New Market Report Now Available
The ongoing economic woes in Ireland and further afield did not help the laundry care category. Throughout the review period there was a noticeable shift in purchasing towards more essential items such as detergents, and away from less essential product types such as carpet cleaners, starch/ironing aids and water softeners. These categories all registered volume declines over the review period, as well as current value declines. The shift in consumer sentiment away from the least necessary...
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