Recently Released Market Study: Childrenswear in South Korea
In 2011, childrenswear increased by 2% in retail value terms, as overall categories showed growth of 1-3%. Baby and toddler wear continued to show a positive growth performance, although its growth rate was slower than the previous period due to the low birth rate. As per baby-related products, new parents prefer premium and organic clothing for their baby, regardless of the price. The premiumisation trend in baby and toddler wear led the value growth, although its volume size declined in...
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