Bleach in Mexico - New Market Research Report
The health and sanitary emergency brought about by the AH1N1 virus fuelled sales of bleach during 2009 by 9%, a considerable rise given that bleach is a very mature product category in Mexico. After a drop in sales during 2010 after the threat to the public's health had been overcome, bleach sales returned to normal growth during 2011, rising by 2% in volume terms. However, a new emergency developed during the last two months of 2011 and the first few...
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