Bath and Shower in Germany - New Market Report Now Available
Low unemployment and increases in disposable incomes allowed many German consumers to change their consumption habits, aiming to incorporate more wellness features in their daily routines. This often included a shift from private label and cheaper brands in bath and shower products to higher priced mass brands. As a consequence, sales value in bath and shower showed a strong performance, while volumes were stagnating or even slightly declining in some categories.
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