Hair Care in Finland - New Market Research Report
Sales of hair care products grew by 1% in current value terms in 2011. An interesting phenomenon marked the value growth developments in 2011. During 2010 and 2011 the so-called professional mass products were gaining share in the Finnish market. The popularity of products such as TRESemme by Cederroth Oy and Frank Provost by L'Oreal Finland Oy was growing as consumers noticed that these large packs of shampoos and conditioners were good value and quality for money. Their price per...
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