Recently Released Market Study: Fruit/Vegetable Juice in France
The health and wellness trend was an important factor driving new product and flavour development in fruit/vegetable juice in France in 2011. All of the major players developed their portfolios by introducing a superfruit variant. For example, in February 2011, Eckes-Granini launched Joker le Fruit, the first superfruit 100% juice in France, with a selling price 8-10% cheaper than the leading superfruit juice brand, Ocean Spray. In the same month, Orangina Schweppes launched Oasis Superfruits...
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