New Market Report: Legislation in Alcoholic Drinks: Restrictive Practices vs Free-Trade Opportunities
Legislative measures lead to contradictory results, depending on factors such as size and momentum of the market. However, the key duality is observed in the trend of a gradual weakening of the protectionist policy in emerging economies under the pressure of free trade agreements, while mature economies increasingly opt for a more hard line approach by putting in place non-tariff restrictions, such as minimum pricing and advertising and distribution constraints.
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