Recently Released Market Study: RTD Coffee in Germany
RTD coffee saw impressively strong off-trade volume and value sales growth over the review period, as consumers discovered the convenience of a product that can be consumed at lunch, as a dessert or together with breakfast, rather than carrying a hot cup of coffee. Germany is a coffee oriented country and, as a result, this cold beverage based on coffee that is easy to drink on-the-go saw good acceptance amongst consumers.
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