"Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017" Published
Mobile has dramatically changed the way Indians engage in the Internet with profound changes to day-to-day behavior including networking, shopping, entertainment, commerce etc. One of the changes poised to represent a rather significant Value-added Service (VAS) application is mobile marketing. With the world's third-largest Internet user-base at over 137 million, brands and advertisers can greatly improve their reach by targeting consumers via the mobile channel. The Indian middle class consumer is anticipated to grow to 300 million. With its current...
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