Fast Food in Greece - New Market Research Report
2011 saw the economic recession deepening further, and disposable income reduced due to wage and pension restrictions, increased taxation and rising job losses. In this context, Greek consumers were keen to reduce any form of spending, and became increasingly price-sensitive, seeking offers and discounts while the demand for quality, healthy food was directly associated with price and value considerations. Competitive pricing and high value-for-money offerings led developments during 2011, both...
View full press release