Market Report, "Toilet Care in India", Published
Toilet care was traditionally dominated by acids and phenyls, which were considered the best cleaning agents. This was mainly because of the abrasive properties of these products. However, due to increasing awareness and higher availability of toilet care products, consumers are slowly beginning to shift from traditional products to toilet liquids. Companies such as Hindustan Unilever and Reckitt Benckiser (India) have led aggressive door-to-door marketing campaigns to create higher awareness...
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