Consumer Health in Slovenia - New Market Research Report
2011 did not bring significant changes to the consumer health market. Most categories retained similar growth rates. However, due to the recession consumers become more price-sensitive, and as a result brand-loyalty was not as strong as in the past. The government, and in particular the Ministry of Health, tried to reduce the excessive usage of drugs with its campaign for responsible drug use. Self-medication with natural products was gaining popularity in Slovenia in 2011.
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