Spectacles in Mexico - New Market Research Report
The category of spectacles is further split into readymade reading glasses, spectacle frames, spectacle lenses and sunglasses. In 2012 spectacle frames will drive demand as they become popular fashion accessories. This is boosted by aggressive advertising campaigns launched by Ópticas Lux and Ópticas Devlyn, the two biggest chains of optical shops in the country. Advertising campaigns are mostly focused on fashion and how spectacle frames can shape personality.
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