Bleach in Nigeria - New Market Report Now Available
The bleach category recorded a strong performance in 2011. Sales were boosted by the launch of the Hypo brand by Hygiene Products Ltd, presented in an innovative small sachet pack and promoted with considerable advertising support and the offer of discounts, for example through road shows in many parts of the country. The launch served to increase awareness of the bleach category as a whole and forced leading brands and competitors to embark on promotional activities in a bid to...
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