New Market Study Published: Men's Grooming in Pakistan
As men's grooming products grew in size in terms of value and volume, product innovations from major international player Gillette Pakistan helped introduce sophisticated international quality products in 2011. The new introductions include the latest technologies in razors and blades, and the newest brands distributed across the globe. Unlike in other personal care categories, Pakistan is treated as a main market by the major players and innovation and marketing are strong parts of the overall...
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