"Toys and Games in Switzerland" Now Available at Fast Market Research
Traditional toys and games sales value increased for the fourth consecutive year in 2011, thanks to positive GDP growth, declining unemployment rate, continued product innovation and favourable demographic trends. On the contrary, although a new handheld game console, Nintendo 3DS, was launched in March 2011, sales of video games dropped sharply in 2011 compared to sales in the previous year, partly due to the strong Swiss franc which encouraged purchasing abroad.
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