Market Report, "Sun Care in Greece", Published
The recession has had a significant impact on sun care sales in Greece, even though overall demand in volume terms was not dramatically affected. In particular, Greek consumers continued to invest in protection from the sun's UV radiation, but showed more radical and budget-driven consumption behaviour. For both consumers and manufacturers, the focus in 2011 was on prices, offers and discounts, while constant new product launches were once again employed to maintain consumer interest. Products...
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