Recently Released Market Study: Televisions and Projectors in Indonesia
Televisions are key products within consumer electronics in Indonesia, with the highest possession rate in the historic period. Even with a high penetration rate, annual volume sales of televisions are still amongst the highest within the industry, with growth driven not only by new purchases but also replacement of older TV sets. Televisions are the most "mass" product of consumer electronics, and it is quite common to own a basic, small television set even in low-income households.
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