Market Report, "Dog Food in South Korea", Published
Dog food sales are expected to grow by 4% in current value terms in 2012. Premiumisation and pet humanisation remain the key trends, exerting upward pressure on unit prices. The average current unit price rose by 3% in 2011 and a further increase of 2% is anticipated in 2012. Premiumisation is an ongoing key trend in dog food. The dynamic sales growth of dog food's expansion phase has slowed down and quality improvements and product diversity have taken over. Thus...
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