New Market Study, "Surface Care in Algeria", Has Been Published
Surface care saw a dynamic performance in 2012, recording a value sales increase of 15% and volume growth of 9%. Despite the fact that sales were generated only by urban consumers, the new product developments of the review period with standard prices ensured that surface care products become affordable to a greater number of mid-income consumers. The reduced use of other detergents, such as powder laundry detergent as an alternative to surface care products, also contributed to strong growth.
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