"Ice Cream in Nigeria" Now Available at Fast Market Research
Growth in retail volume sales of ice cream in 2012 was up slightly on 2011, and also stronger than the CAGR for the entire review period. This improvement was underpinned by rising disposable incomes and the growing adoption of Western consumption habits by Nigerian consumers. New product and packaging developments, improvements in distribution (especially via supermarkets and hypermarkets outlets), advertising campaigns and price promotions also fuelled growth in retail volume sales. Growth in...
View full press release