New Market Study Published: Carbonates in Lithuania
A steeply recovering economy, active and aggressive company activity and slightly better weather compared to 2011 all contributed to growth in carbonates in 2012. With just a bit more money to spend, consumers were unwilling to experiment much, turning to drinks with known brand names and clear benefits. Even though those benefits were mostly just bubbles - carbonates are rarely endorsed by health specialists - massive marketing campaigns did the job, as brands of carbonates were constantly...
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