New Market Report: Cider/Perry in South Africa
The South African cider/perry category experienced increased consumer support due to both innovation as well as strong advertising campaigns from leader Distell Group. The company introduced a cider with energy-boosting properties with its Hunter's Extreme, as well as meeting the health-conscious consumer's needs with a zero sugar option. In terms of advertising, the company's Hunter's brand's "Hunter's Global Cooling" campaign earned the Grand Prix and Gold Apex awards for its winning...
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