Report Published: "Sports and Energy Drinks in Thailand"
In 2012, there was no outstanding trend affecting sport and energy drinks. Some players launched new products to open up new target segments such as Ready by Red Bull and M-150 Storm by Osotspa. The trend of health and wellness does not benefit sports drinks because more and more consumers are looking to alternative choices of drinks that can fulfil their needs to be healthy. Consequently, sports drinks can still make positive sales even though it did not launch any...
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