New Market Study, "Sauces, Dressings and Condiments Packaging in the Netherlands", Has Been Published
Glass represents the main packaging type for pasta sauces in the Netherlands. The recession triggered the promotion of larger pack sizes in 2012, leading to growth in share of glass jars containing 600g and over. The main pasta sauce brands, such as Grand Italia, are aimed at responding to a shift towards private label by introducing an extension in the form of the 600g pack size in 2012, a format promoted as being ideal for large families or large enough...
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