"Full-Service Restaurants in Japan" Published
One year after a mood of voluntary self-restraint (jishuku) permeated Japanese society following the major earthquake, consumers returned to dining out. However, the sales of full-service restaurants declined by 1% in current value terms in 2012. This was because although consumers returned to dining out, this trend was seen only in chained Asian full-service restaurants and chained North American full-service restaurants, and categories other than these kept losing popularity amongst consumers...
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