"Target Corp in Retailing (World)" Is Now Available at Fast Market Research
Target succeeded in modernising its core mass merchandisers business by expanding its fresh food business and focusing on the "affordable chic" image as a differentiating factor. 2013 is a landmark year for the retailer as it opens outside the US for the first time. The early months proved difficult for the company but improvement is on the way. Moreover, international expansion is no longer a choice for the US's fifth largest retailer as the mass merchandiser format is reaching saturation.
View full press release