Recent Study: Cigarettes in Iran
Rapid jump in unit price of cigarettes affected this category significantly during 2012. The sudden decline in value of the Iranian currency rial resulted in unit price increases that were more than 100% in some categories. The rate of increase was more vivid in imported cigarettes, which made many consumers unable to pay for their favourite brands. The switch of consumers to more affordable domestic brands was a trend which helped Iranian state-owned ITC to increase volume sales at the...
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