Crown Exposition Highlights the Importance of Trade Show Participation
The Center for Exhibition Research highlights trade show numbers to demonstrate the continued importance of this type of event when it comes to marketing and communication. According to the CEIR, trade shows continue to see growth in attendance as of the fourth quarter of 2012, making this the ninth quarter in a row which has seen growth. Although many believe trade shows will become a thing of the past thanks to technological advances, the numbers prove them wrong.
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