"Ice Cream in China" Published
Although Chinese economic growth continues to slow, ice cream sales are expected to see a stronger performance in 2013 than in 2012. During summer 2013 hot weather helped to boost impulse purchases, as consumers kept cool by purchasing ice cream as a refreshing treat. China's Weather Bureau reported that provisional figures show that average temperatures in summer 2013 were higher than in the summer of the previous year. In order to capitalise on this peak period, manufacturers also launched...
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