New Market Study, "Consumer Foodservice in Thailand", Has Been Published
In 2012 consumer foodservice recovered from the negative value performance in the previous year. Thais were back in the mood to eat out, and spent more on consumer foodservice. Players also aggressively expanded the number of outlets and launched numerous promotions to stimulate sales. Fast food was the main driver of the improved performance, and recorded double-digit growth throughout the review period. Chained operators in other categories also contributed to strong growth in value sales,...
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