"Biscuits in Croatia" Now Available at Fast Market Research
Economic hardships turned Croatian households into frugal consumers. Purchases of non-essential products were cut, or trading down to economy brands was seen, or in this case, to simpler alternatives. Biscuits has a strong social component: Croatians invite their friends and neighbours over for a cup of coffee and a chat more often than the average European. Biscuits are often on the table in these situations. To make savings, hosts increasingly bought plain biscuits, as they are 20% cheaper...
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