New Market Study Published: Cigars in Hong Kong, China
Global cigar/cigarillos brands are more appealing to Hong Kong customers since the global reputation creates a more prestigious image for brands and customers have more knowledge about that. In addition, local consumers as well as mainland shoppers have the impression that cigars are premium. The image of cigars is one of wealth, success and good taste. This is because cigars were traditionally smoked by more affluent middle-aged men.
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