New Market Study, "Saudi Arabia Consumer Electronics Report Q1 2014", Has Been Published
A government policy to reduce Saudi Arabia's reliance on foreign workers is having a negative impact on the sales of mobile handsets in the kingdom. Local retailers are reporting that their sales have nearly halved as a result of this. Saudi Arabia's high mobile penetration rate has been largely boosted by the presence of a large number of foreign workers, many of whom were not included in official population statistics. BMI sees the government's move having a negative impact on...
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