Perfetti Van Melle Group in Packaged Food (World) - New Study Released
Perfetti Van Melle is best known for its brands Mentos and Chupa Chups in mature markets but some of its strongest growth is taking place in India where its Center and Alpenliebe brands have benefited from a growing appetite for sugar confectionery and gum. The company despite its relatively modest size in confectionery overall is determined to grow as well in the US market where it recently launched a new mint under the Mentos brand umbrella.
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