New Market Research Report: Store Cards in Sweden
Store cards posted negative value growth of 3% in 2013. This reflects a growing trend towards the adaptation of store cards as credit cards. Additionally retailers are extending benefits traditionally associated with store card usage to credit cards. For instance the forecourt retailer Preem has extended its bonus system to any consumer who registers their debit or credit card with the chain. The bonus system was previously tied to usage of the chain's store card. Developments, such as this,...
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