Market Report, "Car Rental in Slovakia", Published
After three years of declines the category saw stabilisation in terms of value sales. The weak performance over the review period reflects two factors. First is resistance among local consumers towards renting a car from official companies, mainly for price reasons and fear of high costs in case of damaging of the car. Historically, consumers prefer to rent a car from family or friends. The other key element is the poor performance of the air transportation category, with numbers of...
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