New Market Study, "Designer Apparel (Ready-to-Wear) in Poland", Has Been Published
The trend of waning consumer interest in formal apparel is notable on a luxury level as well as amongst other segments. Affluent Polish consumers are quickly adopting the fashion style of casual wear. Moreover, they wear formal items together with fully casual or sports garments. For instance, an increasingly acceptable combination is a suit jacket with jeans and sports footwear. To a large extent, the trend positively impacts sales of super premium men's jeans.
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