Indulgence and Emerging Markets Fuel Global Ice Cream Growth - New Market Study Published
Emerging markets-fuelled growth drives impulse ice cream to become the largest subcategory, but demand for take-home varieties is also rising fast outside the developed world. A range of positive macroeconomic factors, such as infrastructural developments, contribute to the dynamic growth, but the high demand for indulgence and affordable luxury are key to growth globally. However, the highly consolidated market environment and product seasonality remain the main challenges for manufacturers.
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